Pay Per Click
Make every click count
Paid advertising is a powerful and effective way to drive targeted traffic to your website. When utilised correctly, pay per click (PPC) marketing is a scalable way to send leads to your website. When combined with SEO, you get immediate results while creating long-term impact.
From clicks to conversions
Clicks are just one part of the equation. Our strategic approach puts conversions at the forefront of your SEM campaign.
Our proven methodology is based on years of experience managing high-performing accounts. We specialise in results-driven search engine marketing campaigns that combine the best of data and creative to connect and compel.
Get in front of the right people, at the right time
With a bespoke paid search strategy that maximises clicks and conversions
Be there when they’re looking for you. And even when they’re not.
Your customers don’t just stick to one platform. So neither should your paid ads.
Our intuitive targeting and strategic approach put your business exactly where your customers are. From Google Ad Search and display advertising to remarketing, YouTube and Google Shopping, you’ll be in front of the right customers at the right time.
Harness the power of Google Ad Search and watch your website traffic growth surge.
We treat your ad spend as if it were our own
We know in business every dollar counts. Which is why we’ve built our PPC and Google Ad Search services on expertise and accountability.
We have assembled a team of dedicated experts for each Google Ads vertical, including display advertising, Google Ad Search, remarketing, YouTube and Google Shopping.
And our multidisciplinary Google Ads strategy ensures your business is placed on the appropriate platform for your offering and desired audience.
Together, our team has managed over $5 million in ad spend with a return on investment exceeding $250 million. Which means we can maximise your ad spend while growing your bottom line.
Fintech client achieves CPCs 88% lower than industry averages
When it comes to Google Ads, the financial services industry is notoriously competitive. Cost-per-clicks can soar past $5, quickly eating up the marketing budget.
Surge Growth was approached by a well-known B2B finance lender who wanted to reduce their marketing costs while reaching a new audience.
Our team created new audiences based on age and industries this client wanted to reach, then created assets that were designed to encourage click-throughs.
As a result, our client achieved CPCs of just 56 cents – more than 88% below the industry average. And they had an additional 15,500 monthly visits to their landing page.
What is paid ad search?
At its core, paid ad search is all about building your brand’s visibility and putting you in front of the right people at the right time. Using Google ad search and PPC, you can target customers at different stages of the buying process – whether they’re searching for solutions or ready to buy.
While SEO is all about getting you long-term, free and organic search traffic, it can take a while to see results. With paid ads, you can see targeted traffic right away.
People who click on ads are 50% more likely to purchase.
So who should be using paid search ads?
Around 64% of people say they click on an ad when they’re looking to buy online. And paid ads allow you to strategically target buyers at different stages of the purchase cycle through keyword selection, placement and retargeting.
SEM uses proven methods to maximise your ad budget, allowing you to scale up your best performing channels and increase your ROAS.
On average, our paid ads campaigns have returned $9 for every $1 spent.