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Pay Per Click

A SaaS PPC Agency that Speciliases in MQL & SQL Growth

Make your marketing budget work harder with our smart PPC services.

Paid ads aren’t just about getting visitors— it’s about turning those clicks into real results. At Surge Growth, we make every click count.

Drive the Right Traffic

We’ve got your back when it comes to ad spend. With over $20 million spent and $250 million returned, we’ll make every penny count.

Results that speak

Our PPC specialists guide targeted visitors to your website. By implementing strategies designed for lasting impact and value, we merge immediate successes – such as increased MQLs and engagement with potential customers – with long-term gains like brand recognition, customer loyalty, and sustained business growth.

Get in front of the right people, at the right time

With our customised paid search strategy, we ensure your message connects with your target audience, driving clicks and conversions.

Surge PPC Services

Search Engine Advertising

Connect with potential customers as they actively search for your products or services on Google and Bing. We find the optimal keywords for your ads to ensure high visibility. Our research ensures you reach the right audience.

Display Advertising

Get your business seen. We create captivating banners for websites, reaching users as they browse. By utilising custom audiences and signals, we target your ideal audience and maximise impact.


Keep your brand in front of people who’ve visited your site before, reminding them to revisit and buy. We set up ads that follow them around the web, nudging them to convert.

Social Media Advertising

Connect with your audience on Facebook, Instagram, and LinkedIn. We write copy that speaks to your customers, targeting them based on their interests and behaviours.

Conversion Tracking and Reporting

Stay informed about your ad performance with easy-to-understand reports. See where your ads are working best and how they’re helping your business grow. With precise data at our fingertips, we make smarter decisions for better results.

Our approach

1. Research

In order to better understand your current position in the market, we will carry out thorough research and competitor analysis to back up our strategy.

2. Strategy

We create a tailored strategy for your business, aligning with your target market and primary goals. We don’t over-promise results, instead, our decisions are based on our experience and knowledge of how to grow the number of MQLs.

3. Monitor and adjust

Our commitment goes beyond just setting up your campaigns; we continuously monitor their performance and provide monthly reports. If outcomes deviate from expectations, we proactively communicate and adapt strategies to achieve the desired results, ensuring transparency and accountability throughout the process.

4. Review

Our internal quality review process guarantees regular assessments of all your accounts, this includes evaluations of performance, strategy, and technology.

Why choose Surge?

At our SaaS PPC Agency, we understand the unique challenges and opportunities facing SaaS businesses. Our mission is simple: to help you maximise your marketing investment and drive meaningful growth through targeted PPC campaigns.

Reduced Cost

Our focus is on reducing your costs, increasing MRR, and driving down your CPA with compelling trial and demo language that converts leads.

SaaS Expertise

With X years of experience in the SaaS industry, our team specialises in crafting PPC strategies that resonate with your target audience, driving MQLs and SQLs.

Cross-Channel Advertising

From social media to search engines, we leverage cross-channel advertising to ensure maximum reach and engagement for your SaaS products or services.

High Intent

Our forecasting capabilities help you plan ahead while targeting high-intent users, ensuring maximum ROI for your ad spend.

No Ad Buy Fees

Pay only for the results we deliver—no hidden ad buy fees or upfront costs.

Focus on Revenue

Our strategies are designed to drive revenue growth, building a robust pipeline of leads that convert into loyal customers.

Case Study

Fintech client achieves CPCs 88% lower than industry averages

When it comes to Google Ads, the financial services industry is notoriously competitive. Cost-per-clicks can soar past $5, quickly eating up the marketing budget.

Surge Growth was approached by a well-known B2B finance lender who wanted to reduce their marketing costs while reaching a new audience.

Our team created new audiences based on age and industries this client wanted to reach, then created assets that were designed to encourage click-throughs.

As a result, our client achieved CPCs of just 56 cents – more than 88% below the industry average. And they had an additional 15,500 monthly visits to their landing page.


What is PPC SaaS?

PPC SaaS refers to Pay-Per-Click advertising tailored specifically for Software as a Service (SaaS) companies, aimed at driving targeted traffic and generating leads.

How can PPC benefit SaaS companies?

PPC enables SaaS companies to increase brand visibility, generate high-quality leads, and drive revenue growth through targeted advertising campaigns.

What is the difference between PPC and SEO?

PPC delivers immediate results through paid advertising, while SEO focuses on optimising organic search engine rankings for long-term traffic growth.

Do you charge a performance fee?

Rather than charging performance fees, we operate on a retainer model agreed upon in the initial contract. Our success is directly aligned with yours.

We’re confident in our proven formula for business growth and believe we can replicate it for your business. That’s why, for a limited time, we’re offering our services completely free. No upfront fees, no hidden costs. We only get paid when we deliver results.

What is the benefit of a PPC audit?

A PPC audit helps identify areas for optimization in your campaigns, ensuring maximum efficiency and ROI.

How soon will I start seeing growth?

While results may vary, our goal is to start driving growth for your SaaS business as soon as possible through our strategic PPC campaigns.

Make every click count with effective, tailored Google Ads Search and PPC marketing.

Contact us now and set a meeting with a Partner